NVIDIA has announced that it will be increasing the prices of its GeForce Now cloud gaming service in Canada and Europe. The price increase will take effect on November 1, 2023. The price of the Priority membership tier will increase from €9.99/month to €10.99/month and from C$9.99/month to C$10.99/month. The price of the Ultimate membership tier will increase from €19.99/month to €24.99/month and from C$19.99/month to C$24.99/month. Founders for Life members on the Priority tier will be unaffected by the price increase.
NVIDIA has cited increased operational costs in those areas as the reason for the price increase. The company has also stated that current and new members who sign up before November 1, 2023 will be able to lock in their memberships at the current pricing for 6 months. Membership gift cards purchased prior to November 1, 2023 will be honored at redemption.
I believed that the Ultimate tier was good value for money when it launched, and I still believe that it is with these increases. However, I agree that the price increases have broken psychological barriers on both paid offerings by going past money figures that may be too much for some people to stomach.
It is important to note that the Ultimate tier does offer some significant advantages over the Priority tier, such as longer session lengths, higher priority access to servers, and the ability to play games at 4K resolution. However, these advantages may not be worth the extra cost for everyone.
Ultimately, the decision of whether or not to subscribe to GeForce Now is a personal one. If you are looking for the best possible cloud gaming experience and are willing to pay a premium for it, then the Ultimate tier is a good choice. However, if you are on a budget or don’t need all of the features offered by the Ultimate tier, then the Priority tier is still a good option.