In the dynamic world of gaming, strategic acquisitions often herald new eras. Such was the anticipation when Microsoft sealed the deal with Activision Blizzard on Friday. However, as the weekend receded, a less welcomed change unfolded. By Monday, gamers in Brazil and Turkey noticed a sharp price increase in various Activision titles on Steam, marking the first notable development post-acquisition.

Click here to display content from Twitter.
Learn more in Twitter’s privacy policy.

The surge in game prices is indeed eye-catching. For instance, the price of “Call of Duty (2003)” soared from R$ 34.90 (USD 6.28) to R$ 91.90 (USD 16.54), and “Sekiro: Shadows Die Twice” jumped from R$ 199.00 (USD 35.82) to R$ 274.00 (USD 49.32), as reported by Cromossomo Nerd. While it’s tempting to link this to Microsoft’s recent acquisition, it’s worth considering that these price adjustments could have been pre-planned by Activision and may have been done to currency fluctuations.

The Game Pass Effect

Moreover, with Activision and Blizzard housing a treasure trove of popular PC titles, this price surge could arguably serve a dual purpose. On one hand, it reflects a possible adjustment to align with the market or internal financial goals. On the other, it subtly nudges gamers towards the Xbox Game Pass. The allure of accessing a vast array of beloved titles at a fixed, reasonable monthly rate could be a strong incentive, especially when juxtaposed against the new heightened prices of individual games. This maneuver, whether intentional or coincidental, could significantly bolster the attractiveness and subscriber base of Xbox Game Pass, positioning it as a win-win for both Microsoft and the gaming community.

The unfolding pricing scenario post Microsoft-Activision deal underscores a broader narrative in the gaming industry. It hints at a shifting paradigm where major acquisitions could potentially reshape pricing structures and platform accessibility. The ripple effects may extend beyond mere price adjustments, influencing how gamers interact with and access their favorite titles. As conglomerates further intertwine, the gaming community might find itself navigating a labyrinth of subscriptions and platforms, each with its own set of financial and accessibility implications.

By Duncan Baxter

Duncan Baxter, hailing from the vibrant era of the '80s, is not just any gamer; he's a testament to the evolution of the gaming world. From the pixelated adventures of the past to the limitless horizons of cloud gaming, Duncan has seen and experienced it all. His journey into the cloud began with OnLive, the pioneering service that forever changed the way he perceived gaming. To this day, he holds OnLive close to his heart, considering it his all-time favorite platform. Duncan's gaming palette is diverse. While he's a strategist at heart, diving deep into intricate strategy games, he also has a penchant for the thrill of card games. But it's the indie game scene that truly captivates him, with its innovative ideas and boundary-pushing narratives. Around the gaming community, you might hear the phrase, "It's a Duncan game." This expression has come to symbolize a game that resonates with depth, innovation, and a touch of nostalgia, much like Duncan himself. Join Duncan as he explores the ever-expanding universe of gaming, always looking forward to the next big thing while cherishing the classics that started it all.

Leave a Reply

WordPress Cookie Notice by Real Cookie Banner